According to goal setting theory, the achievement of a goal returns satisfaction and releases extra motivation for achieving a future target. On the contrary, an unrealistic and unachievable target means that we might loose, apart from the extra boost of motivation (which is the driving force of our actions), also time and resources. Besides, a series of unsuccessful efforts can decrease, in long term, our motivation, not only regarding a specific goal, but also, in relation to other parts of our lives, and distort the idea we have for our competences. That is a condition called learned helplessness. However, failing is not bad. In fact, it is essential, because of its feedback. Yet, it needs to be of that ratio that can be processed and perceived as a coherent whole, while we remain motivated and active.