Dr Edwin Locke, the pioneer of the goal-setting theory, holds that there cannot be goal-setting, without feedback. Indeed, feedback is necessary to motivate our small, day-to-day steps, and also to provide overall orientation to our goal strategies. Nevertheless, the feedback on our outcome can be distorted, biased -by us or others-, inaccurate, non measurable, or just non accessible. So, it is critical for our goals, great or small, that we rely on actual, realistic and accurate evaluation. In terms of our social environment, that means that we should rely on people who have reasoning power and knowledge of a certain issue, people that are compatible to our ideals, values and goals, and people who do not have conflicting interests to ours, but instead, act in good faith.